A two-person shop for two-person shops.

We watched independent detail and wrap shops doing great work on weekends — full ceramic decontamination, paint correction, the whole routine — whose entire web presence was a Facebook page and a Google Voice number. If you searched the shop name you’d find a half-broken Yelp listing and that was it.

Once we started working wholesale in the wrap industry, we saw it everywhere. We’d drive between shops across the Mid-Atlantic — Baltimore, Frederick, Annapolis, the DelMarVa — and hear the same story. Website was either a Facebook page, a Linktree, or a 2015-era WordPress a cousin built that nobody had touched in six years. Phone number in an image. No way to book. No prices.

We kept running the numbers. Probably 80% of independent wrap, tint, PPF, and detail shops under $2M a year fall into that bucket. They’re great at the craft. They just never had a reason to care about a website, and the agencies that pitched them were charging $5K upfront and $300/mo for a page that took a weekend to build.

So in 2025 we started WrapSiteForge. Not a digital agency. Not a marketing company. A two-person shop that builds one kind of website, for one kind of customer, at a price that matches what the work is actually worth.