The build process
What actually happens in those 48 hours.
Two people, 48 hours, your shop’s photos and voice. Here’s the hour-by-hour.
Hour by hour
Every block accounted for.
No filler, no handoffs between departments. Just the work.
Hour 0-2
Intake call
One of us gets on a call with the shop owner. We walk through services, brand colors, photos, materials, phone system, how leads come in today, and what sucks about the current website. Notes go straight into the build brief. If there's a language preference (English or Spanish), we switch.
Hour 2-24
Content gather and build
We download the shop's Instagram posts and Google photos and pick the hero shot together. We hand-crop 40-80 photos for web. Copywriting happens in parallel: what the shop does, their materials, their pitch, in the owner's voice. The code scaffold comes together alongside it: hero, services, gallery, testimonials, contact form wired to SMS and email alerts, mobile breakpoints, SEO meta.
Hour 24-36
Staging link review
We send a private URL. The owner reviews it on phone, on desktop, and passes it to their spouse or lead installer. We take notes on every change request: words, photo swaps, section reorders. Nothing is off-limits.
Hour 36-48
Revisions and final pass
We implement the revisions. Then we run a final QA pass: links, forms, mobile, load time, accessibility, typos. The owner signs off on the final staging link.
Hour 48
Launch and domain cutover
We point the domain to the live build, provision SSL, and send the owner their admin login. The first lead SMS hits the owner's phone within the day. We stay on for the first week, watching for bugs or content tweaks.
Deliverables
What ships, what you sign off on.
What we ship
- →A custom-coded Next.js site
- →Real photos curated from your feeds
- →Copy written in your voice
- →A contact form wired to your phone (SMS) and email
- →Hosting on Vercel with SSL
- →DNS on Cloudflare
- →A monthly update window
What you sign off on
- →The staging link before launch
- →Any photos you want removed or swapped
- →The domain pointing over
- →The final launch
Team size
Why just two of us.
Small means tight quality control. No handoff drops between designer, copywriter, and developer because the same two people own all of it. No account manager in the middle translating your notes into a ticket.
You always know which one of us is working on your site, and you get both of our phone numbers on day one. We split the day across time zones so builds run roughly 20 hours out of every 24.
48 hours starts with a call
Book your intake call.
30 minutes. No pitch. If we’re not a fit, you’ll know by the end of the call and neither of us wasted an afternoon.